Introducing the Bronco Family

Reserve Now

Preproduction CGI image shown.

Meet the Broncos

The Bronco Family is vast, with a reach as far as you're willing to take it and a legacy that spans generations.The entire Bronco family is designed, engineered and built for adventure. So get ready to mount up and get dirty because the one and only legend is making its long awaited return.

The 2021 Bronco

There's a whole world out there just waiting to be discovered. To find it you have to break rules, push boundaries and climb over the barriers in your way. With its relentless toughness and durability, the all-new Bronco was built to carry outdoor enthusiasts to wherever the wilderness calls. Available in two- or four-door models.

Preproduction CGI image shown. Available beginning spring 2021.

The 2021 Bronco Sport

Meet the latest in the family. The all-new Bronco Sport is your wilderness guide with four unique series engineered to match the way you experience the outdoors. Each, expertly equipped to get you out there - To the mountain ranges, the woodland trails, and the scenic shores. Your adventure begins in a Bronco Sport, and it never ends. Customize and order your Bronco Sport now, with your Ford Dealer.

What Does a Reservation Do for You?

Your deposit saves your model selection and reserves you a spot when your all-new Bronco or Bronco Sport becomes available to order. You will be able to complete your vehicle configuration before you order.

How It Works

Your all-new Bronco or Bronco Sport is just 3 steps away.


Select your model and put down your refundable $100 deposit.


Your dealer will reach out to place the order, verify pricing and configure the rest of your Bronco or Bronco Sport. Once you verify all the information and pricing from your dealer, your order will be confirmed.


Bronco Sport production and initial deliveries are scheduled to begin late 2020. Bronco is scheduled to begin spring 2021.

Online Reservation FAQs

What is a reservation?

A reservation lets you select your vehicle and be among the first to order a new Bronco or Bronco Sport from Ford with a refundable reservation deposit. It is not an actual order and does not guarantee delivery.

What steps are required to complete my reservation?

Go online and select your preferred configuration, create a Ford Account, select your preferred dealer and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide.*

What is a Ford Account and why do I need one?

A Ford Account lets you sign into the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco or Bronco Sport. Reservations can also be tracked in your Ford Account at*

Can I select any Ford Dealer?

Only Ford Dealers who are eligible and have activated online reservations can be selected. The eligible dealers will be provided based on your ZIP code, or you can enter the name of your favorite Ford Dealer and will be matched to them.

Can I make changes to my reservation?

You will be able to make changes and complete your vehicle selection at the time you place your order.*

Can I cancel my reservation?

Yes. You can cancel your reservation at any time and receive a full refund.* You can do this in your account at If for some reason you can't process the cancellation online, you can contact a Ford Customer Experience Representative at 800-392-3673 (Ford U.S.). After canceling, allow seven to 10 business days for the reservation deposit to be credited to your original form of payment. Once you progress from a reservation to an order with a dealer, however, cancellation requests would be at that dealer's discretion.

When can I order my vehicle?

You will be notified prior to when the Bronco or Bronco Sport ordering windows open to finalize and confirm your selection and agree on pricing with your dealer.

What happens to the reservation deposit once I order?

The reservation deposit will be handled by your dealer along with the other details of your vehicle purchase.* When will I take delivery of my vehicle?

You will be able to order your Bronco in late 2020. Production and deliveries will begin spring 2021. Bronco Sport will be available to order in summer 2020. Production and deliveries will begin late 2020. Once actual delivery times may vary based on vehicle model and configuration selected, residency and demand. Once your vehicle is scheduled, you will receive further notification.

Am I buying this vehicle directly from Ford?

No. The purchase agreement will be between you and the dealer, not you and Ford.

How many reservations can I make and can I transfer my reservation?

Up to two reservations per account. Your reservation number is assigned to you and cannot be transferred.*

Will you share my reservation information with my dealer?

Your reservation information will be shared with the dealer you select at the time of reservation. Please see our privacy policy at for additional information.*

DISCLAIMER: *By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery. Your Reservation does not guarantee a set price for the Vehicle.

The Ford Bronco from Mike White Ford of Coeur d'Alene

The Ford Bronco has long been regarded as one of the best vehicles available for driving on a variety of terrains. These sport utility vehicles have been one of the originals in this category and have consistently stayed at the charts' top. Thanks to the ingenuity of Ford, the Bronco has come back to the scene with force. Since their return to the market, the Bronco has been one of the more popular styles, and the new models are no different. Now is a great time to reserve or pre-order your Ford Bronco from Mike White Ford of Coeur d'Alene near Liberty Lake, WA to ensure yours today.

The Ford Bronco has been the vehicle of choice for those who like to travel less traveled. With each of their models offering 4x4 capabilities, whichever Post Falls, ID drivers choose will be ready for all types of terrains. With the available EcoBoost turbocharged engine, a suspension that is the top if its class, and all-terrain tires, the Bronco is packed with performance features that can handle anything. Whether traveling around town or hitting a trail, the Bronco is truly the complete SUV. With options to easily remove the roof or doors, you can enjoy a completely open experience while hitting the outdoors. The interior is even designed to be easily cleaned from off-road adventures with just a quick rinse. Having been tested in some of the most rugged conditions, including the Johnson Valley Desert and Baja 1000, you can be sure the Bronco will perform under pressure.

Another great feature of the new Ford Bronco is the multiple options to choose from. Each with their own benefits, they come with a variety of options regarding seating and cargo space. They all offer 4x4 and capable off-roading styles. The Bronco will come in three different styles:

  • The Four-Door Bronco
  • The Two-Door Bronco
  • The Bronco Sport

Along with the great features and performance capabilities, Ford makes the Bronco more than a vehicle but a brand and a lifestyle. The new Bronco Nation online community will bring Ford Bronco owners and fans together to enjoy their passion. This will enable Bronco enthusiasts to share their own adventures and recommend trails to other drivers. There will also be details about vintage Bronco information, upcoming events, and new merchandise specific to the Ford Bronco brand. Allowing people to connect over their shared passion helps grow the knowledge and capabilities found with the Bronco. Ford is also rolling out a new customized adventure built specifically for the Bronco. The team is creating an obstacle course in four different cities called the Off-Roadeo. Calling it an "off-road playground," the new Off-Roadeo offers an off-road adventure course to showcase the Bronco's capabilities. This allows Hayden, ID drivers to truly test the Bronco over challenging terrain and test-drive the different models.

With the new Built Wild slogan brand, Ford emphasizes the principles it is standing behind when it comes to building the Bronco. The Bronco is put through rigorous testing both in the lab and in outdoor conditions. This will ensure a tough vehicle that can withstand even the harshest climates and Rathdrum, ID road conditions. The Build Wild Capability stance states that the Bronco can Go Over Any-type of Terrain (G.O.A.T) thanks to its exclusive terrain management system. With the Built Wild Innovative Design, the Bronco is infusing the classic style with a twist while still maintaining the performance expected from one of the top off-roading vehicles.

With so many great features found with the Bronco and the extensive community offered by Ford, it is a great time to check out the new models. Reserving or pre-ordering is recommended as these vehicles are sure to be a hit. Contact our Coeur D'Alene, ID dealership today and talk about how you can reserve yours today and feel the Built Wild style.